Writing for results
Professional copy to meet your business needs
Copywriting services that deliver
These are exciting times for business. We can deliver highly targeted marketing campaigns by using technology to reveal detailed insights about our audience.
But for a message to succeed, the copy must be engaging.
Outsourcing to a professional copywriter with corporate sales and marketing experience can be a great commercial decision. It allows you to support your business objectives with the quality copy you need,
while removing the onus of writing it from your in-house team.
Why use me instead of generative AI?
Like GenAI, I've learned from a wide range of sources. Unlike GenAI, my training comes from my own lived experiences. I have first-hand knowledge of working in a range of environments: office-based, in the field, on the road, working from home.
My knowledge base is strengthened with real-life interactions. I bring my unique experience that comes from working person-to-person with marketing professionals, sales teams, managers, executives, finance teams, technology specialists, subject matter experts, agencies, writers, film-makers, academics, scientists, lab technicians, and service engineers.
Because I'm a real person, you can discuss your business needs with me quickly and simply, through a regular human two-way conversation. No need for your team to design one-sided prompts and second-guess how to prevent AI hallucination.
Like many creatives, I enjoy using technology. But only when it benefits the job in hand. I also know when a human can do better.
My experience
Alison Clapham
is a Copywriter and Screenwriter.
With over 20 years of marketing and field sales experience, following 8 years of project management in a scientific research institute, I've also applied my skills and experience to screenwriting and film-making.
I hold a Postgraduate Diploma in Marketing (DipM) from the Chartered Institute of Marketing.
Previous copywriting assignments have covered a wide range of sectors, topics, and formats. I've written B2B materials for technology, healthcare, precision engineering, and marketing organisations. The types of content I've written range from long form white papers, reports, and ebooks, to short form infographics, blog posts, and social media ads.
My screenwriting projects have included training videos, corporate animations, and scripts in comedy and drama genres. I wrote and co-produced short film 'And Then There Were Two', which is included in feature film 'The Impact' (2022).
What to expect
Quality results
My reputation for quality and reliability is very important to me, and I'll do my utmost to produce copy that will get results, in line with your brief.
If you have existing in-house material that needs a quick polish, why not try m y copy-editing and proofreading services.
Right first time
You want your project to get off the ground quickly. So do I. Whilst a certain amount of redrafting is included within the project fee, I believe it's better to get things right first time. So when you contact me about your project, I'll help to ensure the brief you give me is as watertight as possible. If we understand each other, we'll get the job done efficiently and to a high standard.
Project fees agreed up front
You'll always know at the start of a project what my copywriting fee will be.
No escalating estimates or hidden costs. Straightforward. Like my copy.
Professional experience
With a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (DipM), I offer a professional copywriting service. With over 20 years of B2B sales and marketing experience, I know what's required in order to produce effective copy.
Services offered
I have many years' experience of a wide range of copywriting and marketing services, and am happy to discuss any forthcoming projects you may have. Here are some of the tasks I can help you with:
Whether your requirement is for corporate training videos, video clips for your website, or a short film or series of programmes, I can help.
With both screenwriting and production experience, I can write scripts and advise on the practicalities of their production.
Sometimes it helps to have another pair of eyes to review your content. With an excellent attention to detail, I am a reliable and experienced copy-editor and proofreader, and would be happy to check content you have created in-house.
No job is too small! Even if all you need is a one-off piece of product editorial or a sales letter, get in touch!
Of course I can also help your brand to stay on target by writing longer articles for your online or print media, for blogs, magazines or catalogues.
Contact me
To find out more about how I can help supply your business with great copy, please fill in the form and I'll be in touch.
Get in touch
© 2023 Alison Clapham